Even post-Covid, there has been a major demand for TV sets. Moreover, there is scope for old box replacements and new hybrid boxes. Talking about overall opportunities for STB manufacturers, Kharbanda said that India still has millions of TV unpenetrated households. There is good ARPU source they can make on,” Kharbanda added. They can actually utilise the OTT box and give it as a package to their consumers. One of these was the Android OTT box which we have tried to make valuable for ISPs. “We have been working on some very interesting solutions. Now as the business is opening up, it will release those products one by one. Some product launches including the android box, Alexa Solution have been delayed but the company has added new features during the period. However, he mentioned that they kept up R&D during the lockdown. At the end of this year, we should at least come back closer to our quantities which we were shipping last year,” he said. Now as all of that has been settled, we are hoping from this month onwards or next month we should start shipping. It took time to get that issue streamlined and convince them, finding the right way of optimising the funding and everything. “Bankers started questioning the business model. The company had to cut down on its expenses. While the business environment was already tough for the players, the cash flow went for a toss post-Covid, Kharbanda added. In these challenging circumstances, MyBox has been able to survive as it tends to do R&D all the time whether it is with Google or Amazon, he stated.
Kharbanda emphasised that the competition in this space is not between Indian STB manufacturers but with the international players.
Big cable and DTH operators that used to buy products from domestic companies, switched to importing from ASEAN. He added that it has impacted all domestic STB companies.įurthermore, domestic STB companies have been struggling since ASEAN came into effect a couple of years ago. As China went into shutdown from January, MyBox faced a shortage in components for manufacturing. Kharbanda explained that there are a decent amount of components that come from China, even for normal electronics products. Although the company ended up having six months of zero sales, it continued R&D in the interim for new products. But the set top box (STB) manufacturers felt the pinch of crisis even before that, from January itself, MyBox Technologies managing director Amit Kharbanda said. KOLKATA: The Covid2019 pandemic has hurt most businesses in India since the beginning of March.
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